Lotte Duty Free Main Store is a duty-free shop located in Sogong-dong, Jung-gu, Seoul.

It opened in January 1980 inside the Lotte Department Store main branch. Currently, along with the main store, it operates major domestic branches including the World Tower store, COEX store, Busan store, Jeju store, airport duty-free stores, and an online duty-free shop, leading the global duty-free industry.

It currently operates on floors 9 through 12 of the Lotte Department Store main branch building, and as a representative shopping destination in Seoul's Myeongdong, it attracts over 10,000 domestic and international tourists per day.

It sells a wide range of products including cosmetics, perfumes, fashion accessories, electronics, and spirits, and contributes to attracting foreign tourists and spreading the Korean Wave through its 'Enter-tour-ment' marketing strategy — a combination of Tour and Entertainment — which features Hallyu stars as advertising models and allows overseas tourists to experience Korean Wave content.

Address : 81 Namdaemun-ro, Jung-gu, Seoul (Sogong-dong 1)

Inquiries : 1688-3000

Website : www.lottedfs.com

Source

http://www.junggu.seoul.kr/tour/

https://www.lotte.co.kr/business/compDetail.do?compCd=L405